Ford is developing a new smart car window to let blind passengers experience the passing landscape.
A prototype, called Feel the View, uses high-contrast photos to reproduce scenery using LED lights.
Passengers can touch the display to feel different shades of grey vibrate at different intensities.
The Royal National Institute of Blind People said the charity “wholeheartedly supports” the company’s effort.
“[It] could contribute to breaking down barriers and making travel more enjoyable and inclusive for people living with sight loss,” Robin Spinks, innovation manager at RNIB, told the BBC.
Ford’s team in Italy and GTB Roma designed the prototype with Aedo, a local start-up that creates devices for people with visual impairments.